--Mass. Aggression Reduction Center at Bridgewater State University
- "Click it or Ticket" promotes buckling your seat belt in a car
- "This is Your Brain on Drugs" discourages teen drug use
- to prevent a behavior from starting;
- to stop a behavior (cessation);
- or to encourage adoption of a new behavior.
| || |
Original PSA made in 1987
Remake made in the 1990s
- Broadcast PSAs should be relevant to their audience, interesting or entertaining and leave the audience with a message that can be summarized in a single declarative sentence.
- The message should be actionable, meaning we evoke the desired response from the audience, and there should be a response required.
- Good PSAs move the audience or viewer along in a continuum.
- Good PSAs are empathetic, meaning they build trust with their audience, or a sense of caring about a problem.
- They need not be expensive, but they do need a tremendous amount of thought and research.
Bad PSAs Tend to...
- Reflect poor planning and execution!
- Bad PSAs try to get too much message into too little space and time.
- “We need to cure the world today and these facts are going to do it.” (bad marketing strategy)
| || |
| || |
- What tactics were used to communicate the message?
- How has this message become part of our collective psyche?
- Do the videos use positive reinforcement to encourage positive behavior or change?
- Draw images of what you want to show on the screen.
- In the "audio" lines, write music, sound effects, and dialogue.
- In the Special Effects (SFX) line, write any effects, such as distortion, blur, and color alteration.
- In the "Superscript" line, write any text, such as titles or credits, that you want to add to the screen.
- For students who need additional support with sequencing, have them break down an NRSF PSA into a storyboard before starting their own.
- During the brainstorming process, students can use sticky notes to create the first drafts of their storyboards.
The "Keep Calm and Carry On" poster was created in Britain during World War II as a PSA for British citizens to remain strong in trying times of war. This poster was the third and final poster in a trio produced by His Majesty’s Stationery Office (HMSO) and the MOI (Ministry of Information) as a part of the British Government.
Resolution will Bring Us Victory
2. Freedom is in Peril
"It is believed that most of the Keep Calm posters were destroyed and reduced to a pulp at the end of the war in 1945. However, nearly 60 years later, a bookseller from Barter Books stumbled across a copy hidden amongst a pile of dusty old books bought from an auction." - Keep Calm and Carry On Website
Room Code: FGANMQRCF